Remarketing

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Remarketing. Sell the second time! Have you noticed that the vast majority of visitors to visit your website leave without completing i...

Remarketing. Sell the second time!


Have you noticed that the vast majority of visitors to visit your website leave without completing it any more action and not return? After all, it isgrowing loyal customer base is the goal of every business and success.

Remarketing. Sell the second time!
What visitors to return and become a customer?

It is best suited„Google AdWords“ Remarketing – effective online advertising strategy to show advertising for those who have already visited your website but did not carry out any action it.

Why Remarketing works and pays off?

Statistically, 90% of visitors leave the site without any operation:
  • without buying the product;
  • not registered for newsletter;
  • configured a contact form;

Visitors leave your site for a variety of reasons:

  • rush;
  • visit after hours;
  • forgetfulness;
  • distracted;
  • many jobs at the same time, etc., etc..
Most interested inappears just He did not have enough time insight into the content,and then forgot site. That is why the re-advertising can be an effective reminder to recover already engaged visitors who are not yet firmly decided to become customers.
Remarketing  – It is a service that allows "to sell from the second time." Therefore, it is also known as remarketing.

„Google AdWords“ Remarketing - ability to recover up to 50% of lost visitors!

Did you know that Remarketing service can be successfully used by subtly remind "the former site visitors about:
  • new season;
  • clearance sale;
  • renewal;
  • other key news.
But most importantly, that your advertising message will reach the visitor, he visits other sites.
For this reason, remarketing is perhaps one of the most targeted advertising ways to "catch his former visitor online" benaršantį other websites and susiviliojusį YOUR advertising message.

How does the remarketing?


As even easier everything works like this:

[ads-post]
  1. consumer first visit your website. He or perform a certain action, or leave your site and begin to navigate elsewhere. A visit is recorded on the Google AdWords system and the user added to the remarketing list of clients.
  2. While looking at another site, which is installed remarketing advertising code, the user sees your ad. Personalized information to display when the user is using the same device (computer, smart phone, etc.,). Your products or services resemble ads promoting the return to the site, the user can see all the sites, which are installed on the Google ad units.
  3. By clicking on your ad, the visitor directed back to your site. By the way the visitor can be directed to the same page, which he has already seen, or to create an extra special offer.

5 Remarketing business benefits:

  1. Advertisement visible only to those users who are already interested in your products or services and „haunted by your potential client "millions of sites around the world.
  2. The ability to publish personalized messages and special offers,depending on the visitor's needs, behaviors, interests.
  3. You can reach the 90% loss of traffic and up to 50% of their return to the site. There is a growing website traffic and sales.
  4. Reminds about your goods and services, It gives the opportunity to have repeated with another message to convince the visitors', Why become your customer.
  5. Strengthening brand awareness and credibility.

Remarketing effect

Remarketing campaigns directly affects the return on investment (ROI), regardless of what the campaign strategy: focused on the brand, campaign execution results or otherwise.
combining Google Adwords advertising and remarketing campaigns can increase campaign conversion rate, and at the same time increase Quality Score, which reduces the cost of the advertising campaign.

Remarketing especially effective when you want to:

  1. Encourage the last 7 days, have visited visitors to visit again.
  2. Promote special offer (discount) exclusively before a certain product or service to interested visitors.
  3. Encouraged by a friend. store in a shopping cart chose, but the buying process neužbaigusius visitors to return and complete your purchase.
  4. With a limited advertising budget to invest only in new, previously not visited the site visitor visits.
  5. Increase brand awareness.
Another good news is that Remarketing is beneficial to both sides, because if the product, service or other information needsIt provides another opportunity for advertisers and users to find one another.

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Seo Site Optimization
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